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Подробная история как два пэшенпренёра превратили запросы слушателей подкаста в прибыльный курс по аутентичной коммуникации со средней оценкой 4.9 из 5.

1. Как создать продукт на базе подкаста

При этом у нас были довольно скромные цифры по охвату в соцсетях (телеграм — 800, инстаграм — 700 участников).

Ключевой момент, который я хочу акцентировать: у нас уже была какая-то аудитория, но она не была феноменально…


This behavior change method based on design thinking can help you stick to new habits and integrate them into your new year’s routine.

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Every year millions of people commit to changing their lives, starting January 1st. And every year their efforts last for a month, two months tops, before flopping.

The reason? We overestimate how much we can do, and underestimate the power of our internal ‘psychological immune system’ — our built-in resistance to change.

Robert Keagan, professor at Harvard School of Education, gives this research example. When patients are faced with the unpleasant news from their doctors that they have to change their habits to avoid dying in the next year or two, such as quitting smoking or cutting out certain foods…


Выступление на PechaKucha Moscow 12 декабря 2020

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Меня зовут Алексей Иванов, я дизайнер продуктов в Кремниевой долине, ведущий блога «Пончик Ньюз» и бесячего подкаста «Но вы держитесь».

Сегодня я предлагаю поговорить о том, что прямо сейчас происходит с важнейшим нашим ресурсом — вниманием, и что можно сделать, чтобы вернуть его себе.


Using the Team Canvas to align small teams, on-site or remotely.

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TL;DR: Great teams are not born, they grow into effective and cohesive groups of dedicated and inspired people over time. There are ways to facilitate this growth. The Team Canvas is a free tool for leaders, facilitators, and consultants that helps to organize team alignment meetings, bring members on the same page, resolve conflicts and build a productive culture. It’s good for on-sites and remote sessions. Download it here in one of ten languages.

Part 1. Understanding Team Dynamics

As a leader or facilitator, you might experience moments when you need to bring the team members together, clarify their goals, figure out their motivations, and…


Three ways we can become more aware of what motivates us, what we do to belong and thrive, and how we get distracted from being at our best in the long term.

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Photo by Daniil Silantev on Unsplash

“So what you are saying is that it’s my being reserved and a bit strict under pressure with my teammates makes them want to avoid any projects with me? That’s crazy, but I see how it can be true”, my friend told me upon debriefing on her personality assessment results.

In the beginning, she was a bit skeptical: she couldn't see how a psychological test can identify complex areas of her concern for her professional and private lives, let alone suggest ways to improve them. …


How to Use Technology So It Doesn’t Hijack Your Time and Focus

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Photo: Unsplash

Technology is hijacking our time and attention, and there is an increasing body of evidence that it leads to mental health issues: depression, anxiety, and social isolation.

Ok, Google, so what do we do in the world where tech is a connective tissue for our professional, social and private lives?

Three Ways


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Ken Wilber’s Integral Theory had one of the most profound impacts on the way I look at my own development and the way I understand the world. Wilber’s insights into a combination of spirituality, psychology, and cognitive science are truly remarkable.

No Boundary is one of the first books written by Wilber back in 1971. In the book, he advocates that as humans we define the way we exist in the world by the boundaries we create between ‘me’ and ‘not me’.

Wilber’s novel idea is that there are three most important boundaries: between conscious mind and shadow, between our…


Gleb Kudryavtsev is a Product Director at Skyeng, one of the largest online learning companies in Eastern Europe. Gleb shared his insights on building successful products, creating lasting behavior change, managing remote teams, and making education enjoyable.

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Photo by JESHOOTS.COM on Unsplash

On Successful EdTech Business

1. We built an edtech company valued at $100M. We started as an online school teaching English to Russian-speaking students, and over 6 years, we grew into a platform with 50K paying students and 5K teachers, who gave more than 3.9M lessons online. We use Uber model, taking a cut from every transaction. Our markets are Russian-speaking countries. We experiment with countries like China and Turkey.

2. To build a successful tech product, it’s important to think broadly about competition. For example, we do compete with traditional educators, marketplaces (like itlaki), and self-study platforms (like DuoLingo). But most importantly, we…


Today, Netflix is a well optimized machine for behavior change via storytelling. There are three reasons why.

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Six years ago Netflix first released the pilot for House of Cards directed by David Fincher. The show was the first of Original Series, the content created and produced by Netflix. In the years that followed, the company launched hundreds of successful shows and movies, including uber-successful Stranger Things, Sense 8, and Narcos. Today, one can state confidently that Netflix influenced our culture, changed the entertainment industry and made Holywood shake up quite a bit.

In the last months of 2018, Netflix released “Bird Box” with Sandra Bullock and “You”. The former has been watched by 80 million households (58%…


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Letters to a Young Poet by Rainer Maria Rilke

Rainer Maria Rilke was born to a family of a military officer in 19th century Czechoslovakia. Despite his interest in arts and poetry, he was sent to a military school. After the school, he proceeded with the artistic career and extensive travels, becoming a world-renown poet and novelist.

Years later, a young poet named Franz Kappus found himself in the same military school, and decided to ask Rilke for advice and guidance. Their correspondence was published as a series of ten letters from Rilke to Kappus, probably the most famous letters ever written. …

Alexey Ivanov

Behavior design meets product thinking. Ex-@SYPartners, @IDEO, @Philips. Professional Integral Coach via @NewVenturesWest. 📍San Francisco

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